First published: March 1994, COINage magazine
©1994 BY SCOTT A. TRAVERS. ALL RIGHTS RESERVED.The rare coin market is eagerly awaiting its next major
boom--and it may not have long to wait.
Actual price increases haven't taken place yet as this
is being written in the very early days of 1994, but
marketplace insiders see extremely positive signs--and have
an intuitive feeling--that a turnaround is near and prices
are about to rise dramatically.
A consensus has been forming among the major players
that the next big coin boom is just around the corner.
Indeed, we could be on threshold of the largest, most active
and strongest bull market in history.
Marketplace participants see a number of key factors
that point to a tremendous increase in values. These can be
summed up in a pithy phrase coined by Maurice H. Rosen,
editor and publisher of the award-winning Rosen Numismatic
Advisory: economic justification.
We are, in fact, seeing economic justification--
conditions in the general economy which point to a surge in
the prices of rare coins. At the same time, we're seeing a
historic low in the inventory levels of rare coins in many
dealers' stocks, as well as other factors in the coin market
itself which would reinforce and magnify such a price
increase. Together, these circumstances serve as a perfect
launch pad for a numismatic rocket ride to the moon.
The first economic variable pointing in precisely the
right direction is the bullion market. Rare coins don't do
well in a weak bullion market, but they do exceedingly well
when the bullion market is strong--and lately, precious
metals have been shining.
In early January, with the price of gold having risen to
$394 an ounce, analysts were predicting confidently that the
yellow metal soon would pierce the $400 level. There's
nothing sacred about $400, to be sure, but it does represent
an important psychological barrier--and once the price of
gold were to hurtle that barrier, it could be off and running
to even greater heights.
Silver has been gathering strength, as well. In fact, it
has been doing even better than gold in a relative sense,
reaching $5.23 an ounce as of early January--its highest
level in many months.
A resilient bull in the precious metals market
frequently points to a similarly resilient bull in the rare
coin marketplace, and coin traders are enormously encouraged
by the trends that have developed in gold and silver.
Another telling factor in predicting a bull market is
people's psychological sense of themselves. And here, too,
the news is good. People's net worth is increasing. We're
seeing more people employed, more people saving money. And
real estate is holding its own again, instead of plummeting--
especially in the Northeast, where it had been weak for
several years.
When people feel good about themselves, they're far more
likely to indulge in pursuits such as coin collecting and
investing--pursuits that they might view as being too costly
in times of economic hardship. When times are good, they have
--and spend--more disposable income for hobbies and
investments, including rare coins.
Inflation and deflation are also crucial economic
factors. We seem to have moved away from a deflationary
cycle, and the likelihood is high that inflation will rear
its head before the decade is up. This is another plus for
the coin market, since rare coins and precious metals have
always been regarded as excellent hedges against inflation.
Economic prosperity may not be here quite yet, but
things are picking up in the economy. It seems clear that
we've finally pulled out of the nagging recession and--
contrary to what some doomsayers were claiming--there is no
depression. This, too, bodes well for the coin market.
All in all, then, economic variables look favorable for
the coin market. Bullion prices are up and the gains seem
likely to be sustained ... real estate is rebounding,
rekindling consumers' confidence ... inflation is on the
horizon, creating the need for a hedge ... and the overall
economy seems much brighter.
Now, let's look at the coin market itself.
My firm, Scott Travers Rare Coin Galleries of New York
City, handles many high-quality coins, but I don't recall a
time period in recent memory like the present, when virtually
no inventory was available for any desirable coin.
Let's say you're interested in type coins and you decide
to buy some premium-quality Proof-66 Shield nickels. You may
locate dealers offering Proof-66 examples, but you'll find
the selection limited and you'll have a hard time coming up
with choice, spot-free examples for the price that is
published in the Certified Coin Dealer Newsletter (popularly
known as the Bluesheet).
Simply stated, many dealers' stock is low or depleted
altogether, and they've had no incentive--and possibly no
capital, either--to replenish their supplies because of the
prolonged inactivity in the marketplace.
With inventory levels at such a historic low, it
wouldn't take much--just a small amount of money--to push
prices higher across the board. If we were to see $5 million
or $10 million come into our marketplace over a period of
just a couple of weeks, focusing on the area that investors
are most interested in--type coins, both proof and business-
strike, in grade levels of 65 and above--it's my considered
opinion that the type market would rise in value anywhere
from 20 to 40 percent.
There are many opportunities, many bargain areas, that
shrewd buyers can focus on right now, but they need to act
quickly; the turnaround is at hand. Of course, a quick
turnaround would give them the chance to go to the cash
window and pick up their profits quickly, too.
Obviously, price levels are low; the marketplace was
decimated after the last big high in May 1989, and many coins
are selling for just a small fraction of what they were
bringing five years ago.
But other factors also give buyers an unprecedented edge
in the current market. For one thing, there's an increased
level of knowledge; disclosure is an all-time high, enhancing
consumer protection. Then, too, commissions are razor-thin
and premiums are at a historic low for premium-quality coins.
Back in 1989, a premium-quality coin generally commanded
20 to 40 percent more than a typical, non-premium-quality
example of the same coin in the same grade. Thus, a coin that
normally cost $1,000 might have cost $1,200 to $1,400 if it
was perceived as a PQ (premium-quality) piece--that is, if it
appeared to be in the next higher grade (and thus appeared to
be undergraded), or it appeared to be very high-end for the
grade that it was assigned.
In the still-depressed marketplace of early 1994, the PQ
differential for this same coin might be only $50. Yet, when
the market turns around, it's altogether possible--even
probable--that the differential will revert to its previous
higher level.
It's quite clear to me that when the market picks up,
the premium-quality coins are going to be among the biggest
winners.
Let's say a particular certified coin is valued in the
Bluesheet today at $1,000. If you buy a super premium-quality
example of that coin, it might cost you $1,050. But when the
market bounces back and the Bluesheet price goes up--let's
say 20 percent, from $1,000 to $1,200--you may be able to
sell your PQ example for $1,600, which is a 60-percent
increase.
This won't help the person who paid $6,000 or $7,000 for
that same coin in 1989, but it could be a real bonanza for
the person who buys the coin today. A profit of this
magnitude can't be taken lightly.
As this illustration suggests, many of the gains we're
likely to see in the new bull marketplace probably won't be
reflected to the fullest extent by price guides. Here, as
always, knowledge is the key to achieving maximum benefit.
The new bull marketplace no doubt will be accompanied by
the same characteristics to which we became accustomed in
1989--notably, great volatility. Price fluctuations will be
far more dramatic than those we have witnessed during the
protracted market slump, but they'll also come more quickly
and sometimes unexpectedly.
With bullion prices rising, it's logical to anticipate
considerable activity in generic gold coins--those that are
traded as fungible, interchangeable units, almost like
commodities. If the upward trend continues in the precious
metals markets, I would expect to see generic gold coins
helping to blaze a comeback trail for the rare coin market as
a whole.
Type coins, high-grade coins (those certified in grades
of Mint State- and Proof-65 and above) and rare-date coins
figure to follow suit, as collectors catch the fever and
accelerate their purchases. That, in turn, will feed the
frenzy and produce still more plus-signs in price guides.
And, before you know it, we'll find ourselves in the midst of
a full-fledged bull market.
Some of us may have forgotten the downside of
volatility. For those who have, a word of caution is in
order: Highly active markets, very much like roller coasters,
go down just as sharply as they go up, and now and then we
have to hang on for dear life.
If the bullion market were to suffer a sudden downturn,
we could see a similar sharp decline in the prices of generic
gold coins, at least in the short term. Indeed, that's just
what happened a year ago, when gold enjoyed a spurt and then
subsided. In such a situation, flexibility is a must: You
have to be willing and able to adjust your buy-and-sell
strategy to accommodate changes in the marketplace.
Let's say a given generic gold coin is listed in the
Bluesheet at $1,000 in Mint State-64 and you pay $1,050 for a
beautiful, premium-quality example. And let's say the bullion
and coin markets both heat up and the Bluesheet price jumps
to $1,500. At that point, your PQ coin may well be worth
$1,600.
However, that surge in value could prove to be not only
sharp but fleeting. The underlying markets could plunge
overnight, sending the price of the basic (typical-quality)
coin all the way back to $1,000 or even lower.
The moral of the story is, you can make a lot of money
with beautiful, premium-quality coins--and you SHOULD focus
on beautiful, premium-quality coins--but you should be ready
to part with such coins, if necessary, at non-premium-quality
prices to realize a profit and keep from sustaining a loss.
If you've made a paper profit and you sense that the
market is peaking, or starting to lose ground, don't hesitate
to sell your coins and transfer that profit from paper to
good, hard cash, no matter how beautiful those coins may be
or how much you may be attached to them.
Here's one more caveat: Many coins are thinly traded and
subject to market manipulation, so be careful to avoid coins
whose price levels may have been inflated artificially. This
is less of a problem when the overall marketplace is
sluggish, but it could become a major concern again when the
bull market returns.
You should keep back-copies of the Certified Coin Dealer
Newsletter and monitor the prices of coins you may be
interested in buying. If you see a coin rise in value from
$1,500 to $15,000 within a relatively short period of time,
stay away from it: A dealer who possesses examples of this
coin may have pushed up its price by massaging his bids.
Another pitfall in the new bull market will be excessive
reliance on economic justification. DO keep track of key
indicators, such as those that I've mentioned in this
article, and weigh them carefully when making purchase
decisions--but DON'T make the mistake of treating them as
infallible.
If the price of gold were to drop $20 an ounce, for
example, some people would be frightened and might conclude
that the bull market was over. But that wouldn't necessarily
be true. The gold bull market of 1992 did turn out to be
short-lived, but analysts believe that the next bull market
could last significantly longer.
I strongly recommend that you limit you purchases to
certified coins--those that have been graded and encapsulated
by the Professional Coin Grading Service (PCGS) of Newport
Beach, California; the Numismatic Guaranty Corporation of
America (NGC) of Parsippany, New Jersey; or ANACS of
Columbus, Ohio.
There ARE a few clouds on the horizon. Higher-income
Americans face higher taxes, for instance, in 1994--and since
this group includes some professionals, such as doctors and
lawyers, who have invested heavily in rare coins in the past,
this could have a negative impact on the coin market's
turnaround. Also, the pending changes in health-care coverage
could tend to make physicians more cautious in their
expenditures.
But, on the whole, the omens are propitious and the
outlook is exceptionally positive.
Everything's on track for the coin market's next big
boom, and the locomotive's poised to leave the station.
So don't get left behind. Climb aboard!
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Scott A. Travers ranks as one of the most influencial coin dealers in the world. His
name is familiar to readers everywhere as the author of six bestselling books on coins:
The Coin Collector's Survival Manual, The Insider's Guide to U.S. Coin Values
(annual price guide), One-Minute Coin Expert, Travers' Rare Coin Investment
Strategy, The Investor's Guide to Coin Trading and How to Make Money in
Coins Right Now. Mr. Travers appears frequently on television and radio and
has served as COINage magazine contributing editor since 1984. He invites
Coin Universe visitors to read free excerpts from some of his books.
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