It wasn't a banner year for the coin market, but 1996
did witness some banner headlines in hobby periodicals. Above
all, it will be long remembered as the year when--for the
very first time--a single coin changed hands for more than a
million dollars at public auction.
The big event took place on May 22, when Q. David Bowers
gaveled down the Louis Eliasberg specimen of the 1913 Liberty
Head nickel for an astounding $1.35 million at the St. Moritz
Hotel in New York City. With the addition of the 10-percent
buyer's fee, the purchaser--Jay Parrino, proprietor of The
Mint in Kansas City, Missouri--ended up paying $1.485 for the
privilege of owning this great rarity, one of only five
examples known.
The Eliasberg Sale and a handful of other memorable
auctions gave the hobby a lift during 1996. Unfortunately,
however, day-to-day activity was generally more forgettable
as the 1990s continued to be a decade of malaise in the rare-
coin marketplace.
On a positive note, seeds were planted for a harvest of
future growth with the publication of important new coin
books and--most significantly--the introduction of the
exciting new Coin Collector's Starter Kit by the House of
Collectibles, part of the powerhouse Random House publishing
family.
As its name suggests, the Starter Kit contains
information and materials that provide a firm footing for
someone just entering numismatics. Its centerpiece is the
newly published second edition of my award-winning book "One-
Minute Coin Expert," which tells the uninitiated how to find
valuable coins in their pocket change and old accumulations.
It also contains a magnifying glass, a certified Lincoln
cent minted before 1930 and $75 worth of special offers--
including a free video from the American Numismatic
Association, free or discount subscriptions to COINage and
other hobby periodicals, plus a free web site on the
Internet.
More than 100,000 starter kits were scheduled for
distribution to retail outlets beginning late in the year,
and it was expected that many would sell them for less than
$10 apiece. This could easily translate into thousands of new
collectors not far down the road, and that would be a bonanza
for the hobby.
The starter kit signals a major entry by Random House
into the numismatic field. The company also has plans for a
series of new coin-related books--a program kicked off in
1996 by the publication of my newest book, "How to Make Money
in Coins Right Now," which shows people how to capitalize on
idiosyncrasies in the marketplace.
The coin market started 1996 on a rather cautious note
as the year's first big convention, the Florida United
Numismatists (FUN) show in the first week of January,
witnessed selective demand and what might be described as
finicky trading.
As January progressed, however, gold showed signs of
life in the bullion market, breaking through the key
psychological barrier of $400 an ounce--and that triggered
price gains and stimulated excitement in the rare-coin
market, too. Nothing gets coin dealers (and investors and
collectors) more excited than a rise in the price of the
yellow metal.
By the beginning of February, mint-state U.S. gold coins
were caught up in the excitement as enthusiastic market-
makers pushed prices higher. We saw tremendous numbers of
price increases, especially in the Mint State-62 columns.
There would have been an even bigger and wider increase in
numismatic activity if gold had continued its climb.
At the very time mint-state gold coins were going up,
silver U.S. commemoratives were going down. At that point,
however, gold--not silver--was the focus of attention, and
optimism was high that the boomlet might be the start of
something even bigger.
Gold was still over $400 an ounce in early February, and
the fallout remained favorable in the coin market. At the big
Long Beach (California) coin show, certified gold coins were
extremely strong. Analysts seemed to agree that spot gold was
rising due to the buying of gold mining stocks by the mutual
funds, combined with the fact that the mining companies had
cut back on production.
The Certified Coin Dealer Newsletter (or Bluesheet)
observed in its Feb. 9 issue that if the underlying supply
and demand forces continued, we could find ourselves
experiencing a coin rally inspired by Wall Street--an echo,
in a sense, of what took place in the late 1980s.
In addition to the excitement over gold, the Long Beach
show also basked in the glow of birthday candles: The
Professional Coin Grading Service (PCGS), first and biggest
of the independent third-party certification services, used
the occasion to mark its 10th anniversary. During its first
decade, PCGS graded more than 4.2 million coins with a
total declared value of close to $6 billion, according to
David Hall, its founder and president.
I am pleased to have been involved with PCGS in perhaps
the most significant grading project in history: the
preparation of its soon-to-be-published official guide to
coin grading and counterfeit detection. This project is a
joint venture between PCGS and Random House, with Q. David
Bowers writing the introduction of the book. Though scheduled
to appear in 1997, the book was written in 1996.
By the beginning of March 1996, gold bullion had slipped
below $400 and mint-state gold type coins had fallen back, as
well. However, new stars had emerged in the coin market:
Morgan and Peace dollars were surging, as were silver
commemoratives. Silver had supplanted gold as the market's
fair-haired metal, though some gold coins--notably proof gold
type coins--were still doing nicely. Buffalo nickels and
Mercury dimes made strong advances, too.
The plus signs in the Certified Coin Dealer Newsletter
were so numerous, so welcome--and so unusual--that the
editors placed these signs in bold face in its March 1 issue
and added exclamation points after them!
Regrettably, the rally was as short as it was sweet. The
market held steady for the most part during March, but as the
month wore on there were signs of slippage. These began to
appear in mid-March at the early spring convention of the
American Numismatic Association in Tucson, Arizona. The level
of activity at the bourse was disappointing--and while the
show was interesting, attendance was less than dealers had
hoped and expected.
By the end of March, demand had become very selective.
People were insisting upon premium-quality coins--those that
are very close to the next-higher grade. And they were able
to get them for relatively small premiums because of the soft
conditions in the market. In fact, the prices of PQ coins
were at an all-time low. In 1988, such coins would have cost
about 40 percent more than their standard-quality
counterparts. In April 1996, instead of having to pay 40
percent more, you would have had to pay just $40 more.
The sight-seen market strengthened toward the end of
April, following the annual convention of the Central States
Numismatic Society. By then, anticipation was starting to
fill the air as dealers and collectors began getting ready
for the landmark Eliasberg Sale.
The glittering ballroom of the St. Moritz Hotel was
electric with excitement when the opening gavel fell at the
big sale. There were unmistakable parallels with earlier
auction extravaganzas such as the Garrett, Brand and Norweb
sales: The setting was the same ... Q. David Bowers' auction
firm was involved ... and the coins were from a fabulous old
collection.
Auctions by Bowers and Merena of Wolfeboro, New
Hampshire, which staged the Eliasberg Sale in conjunction
with Stack's of New York, gave this latest super-sale its
lavish full treatment--including a magnificent catalog and a
book about Louis Eliasberg written by Dave Bowers which
subsequently received the highly prized Book of the Year
Award from the Numismatic Literary Guild.
The 1913 nickel was clearly the star of the show, but it
had an impressive supporting cast. Consider these other
highlights:
- The 1873-CC Seated Liberty dime without arrows, a coin
believed to be unique, went for $550,000. The catalog
described it as Mint State-65.
- A 1796 no-pole half cent likewise brought more than
half a million dollars. This, too, was graded MS-65.
- An 1894-S Barber dime cataloged as Proof-64 went for
more than $400,000.
- A 1855 Kellogg & Co. $50 gold piece, a coin known as
the "King of Territorial Gold," brought $220,000.
- A 1793 Chain cent graded MS-64 Brown realized
$132,000.
- An 1856 Flying Eagle cent graded Proof-65 brought
$15,400.
In all, prices totaled more than $11.5 million,
demonstrating dramatically that when high-quality coins come
to the auction block, they bring very strong prices--no
matter how weak the market may be, no matter how much
inactivity we may see and no matter how lackluster gold is at
the time.
People bid liberally because these were original coins--
coins that hadn't been doctored. Buyers were assured of the
purity of the coins, the pristine nature of the surfaces,
because these were all Eliasberg coins with no other
consignments mixed in. Thus, they could be reasonably certain
that when they sent these coins to a grading service, they
would all be graded.
Close on the heels of the Eliasberg Sale, Superior
Galleries of Beverly Hills, California, conducted an auction
featuring the Irving Goodman Collection, and yet another
record fell when a 1943-D bronze Lincoln cent--the only known
Denver Mint example of this off-metal rarity--changed hands
for $82,500. That's the highest price ever paid for any
Lincoln cent at public auction.
Heritage Rare Coin Galleries of Dallas held a major
auction in conjunction with the year's second Long Beach show
in early June, and prices totaled more than $3.5 million. The
market quietly absorbed all these purchases, as it had done
with the coins from the earlier sales, thereby showing signs
of underlying strength and stability.
The market's longer-term picture wasn't a pretty one,
though. In its June 14 issue, the Certified Coin Dealer
Newsletter published a graph showing that during the three
preceding years, sight-unseen coins had done absolutely
nothing. The headline read: "Sight-Unseen Coins Nearly Steady
Last Three Years." But the graph told the real story: It
showed a line that was perfectly straight, suggesting not so
much steadiness as persistent inactivity.
The new second edition of "One-Minute Coin Expert" hit
the market in June, setting the stage for its inclusion in
the Random House starter kit.
The market was even more inactive than usual in July--
and again the Certified Coin Dealer Newsletter tried to put a
smiling face on the situation. The headline in its July 12
edition proclaimed: "Certified Market May Be Stronger Than It
Appears."
Things took a turn for the better in August, when bourse
and auction activity picked up considerably at the ANA's
annual summer convention. The ANA show in Denver was widely
considered to be one of the best in years--a tribute to the
officers and staff of the national coin club--and it served
as an ideal setting for busy buying and selling.
The bourse was busy throughout the Denver show, and
Heritage conducted a large and successful auction where
bidding was often feverish. The Heritage sale realized more
than $10 million--an all-time record for any official ANA
convention auction.
During the convention, Random House unveiled the starter
kit and sponsored a forum on expansion of the hobby. There
also were numerous educational sessions, including a warmly
received program on coins and the Internet, which I had the
privilege and pleasure of moderating.
The seesaw pattern of ups and downs which characterized
the coin market in 1996 showed itself again following the ANA
convention. September saw the pendulum swing back toward
another period of lackluster activity--or, more precisely,
inactivity.
The year's third Long Beach show had the misfortune to
take place in the midst of this sluggish stretch, and many
dealers found themselves doing little business at the show.
Things took a turn for the better in October, when
important consignments from the Byron Reed Collection came
under the gavel at an auction in New York conducted by
Spink/Christie's. The two-day sale, Oct. 8 and 9, realized
approximately $5 million--nearly half the presale estimate of
$2.6 million.
Among the highlights were a choice uncirculated 1829
Capped Head half eagle, which brought $350,000 ... an
uncirculated 1828/7 half eagle, which went for $159,000 ...
and an about uncirculated 1797 half eagle with 16 stars,
which realized $137,500.
The marketplace absorbed all these rarities--and besides
bringing welcome revenue to the city of Omaha, Nebraska,
which consigned the Reed coins for sale, the auction also
helped point the coin market as a whole in a favorable
direction as 1996 neared an end.
What will be its direction in 1997?
Predicting the coin market over an entire year is like
guessing what the weather will be in the 12 months ahead.
There's reason for optimism, though. For one thing, 1997
will witness Part II of the Eliasberg Sale, with still more
rarities to spark the overall market. What's more, it will
bring Part I of yet another blockbuster auction, this time
featuring the incredible collection of John Jay Pittman, a
former ANA president and consummate collector who died during
1996.
Will the ups outnumber the downs in the marketplace of
1997?
Let's all sit back and watch.
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Scott A. Travers ranks as one of the most influencial coin dealers in the world. His
name is familiar to readers everywhere as the author of six bestselling books on coins:
The Coin Collector's Survival Manual, The Insider's Guide to U.S. Coin Values
(annual price guide), One-Minute Coin Expert, Travers' Rare Coin Investment
Strategy, The Investor's Guide to Coin Trading and How to Make Money in
Coins Right Now. Mr. Travers appears frequently on television and radio and
has served as COINage magazine contributing editor since 1984. He invites
Coin Universe visitors to read free excerpts from some of his books.
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